FYA

A New bar and event space in the Illinois Valley is opening this winter. The bar will specialize in 100 different shots and will service as an inclusive space to gather. FYA will cater to all by serving not only alcoholic drinks, but also mocktails and cannabis infused drinks.

Assets are needed to begin advertising and branding. The bar is seeking a logo that will create conversation and launch the branding initiative.

The process included meeting with stakeholders to get a feel for the brand identity, creating vision boards based off of values included in the meeting, and finally six sample logos were provided and used to create the final asset.

One black and white logo was designed in a way that had cohesive and unity themes. The logo was to exclude the bar’s full name (For You All) as a way to provide a sense of mystery and conversation. The logo will serve as the first piece of branding and anchor the remaining branding guide.